About us
Our Journey
Our early days were spent formulating products in small batches, where we quickly gained a reputation for our high-quality ingredients and innovative formulas. As we refined our offerings, our customer base grew, fueled by word-of-mouth and our commitment to beauty excellence.
With each new product launch, gudlust has continued to innovate, experimenting with various formulations while staying true to their commitment to quality. Their relentless drive and dedication to creating authentic, effective cosmetic products have brought them to where they are today—a brand on the rise in the beauty industry.
Redefining modern beauty
With stunning products and a philosophy that's both innovative and effective, they bring a beauty experience that keeps customers coming back for more.
Our cosmetics are not just applied—they're experienced, blending luxurious textures with vibrant colors. Each product connects with your beauty routine, while our expert formulation elevates every application.
#BeautyRevolution
Meet our experts
Passionate experts committed to your beauty journey
Tony
Tony is celebrated for the quality of his formulations and innovative packaging but often challenged due to the bold nature of his marketing. He has also launched a skincare line and developed a collection of beauty tools.
Aline
Aline is a French beauty influencer and entrepreneur. In 2023, she was recognized as the most influential figure in the beauty industry by Vanity Fair, who highlighted her unique approach to modern beauty.
Mich Starck
Mich Starck is a French beauty expert and product developer. He has created over nine million units of cosmetics and thirty million skincare products worldwide. In 2023, he was voted as the top beauty innovator in the Beauty Mag Top 100 poll.
Joseris
Joseris is a Belgian cosmetics brand that was established in October 2023. Initially focused on skincare, we quickly expanded our range to include makeup, haircare, and wellness products, creating a holistic beauty experience.